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Meta Descriptions and SEO: An Often Overlooked Opportunity
It’s easy to get caught up in the specific tactics that influence search engine results pages. There are URL naming structures to consider, keywords to be be added to page titles and the proper...
View ArticleTrust that Feeling: Congruence as a Driver of the Website Redesign Process
Happiness is when what you think, what you say, and what you do are in harmony. -Mahatma Gandhi In other words, be congruent. Don’t tell your direct reports to write more descriptive subject lines with...
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The Art and Science of a Hashtag Strategy
File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way...
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Admissions Sites: These Caught My Eye
During the past couple of years, I’ve been a judge for CASE, UCDA and CASE District VIII. One of the benefits of serving on judging panels is you get the chance to see some incredible work from...
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Webinar Recording Available for “How to Use Social Media to Influence SEO”
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of...
View ArticleSome Intelligence for those Summer Projects
Commencement activities are finished and campus has quieted down. What does that mean? Summer projects, of course! The time is ripe for something new that will help you accomplish the many items on...
View ArticleWe’re Live-streaming #PSUWEB 2013!
If you can’t make it to the 2013 Web Conference at Penn State this week, don’t worry: we’re bringing the conference to you. mStoner is teaming up with the Web Conference team to bring you an...
View ArticleOur #PSUWEB13 Storify and Slides
The Web Conference at Penn State last week was an amazing event, packed with excellent knowledge, networking, and really fun times. We’ve captured the Web Conference experience in a Storify describing...
View ArticleYouTube One Channel Template: Make Your Channel Consistent Across all Devices
Have you updated your channel on YouTube lately? If not, your cover art needs updating, since YouTube switched over to a new layout on June 5. One Channel, a new, responsive channel design is now the...
View ArticleBig #HigherEdLive News Captured in Storify
What a night it was for Higher Ed Live! New shows, hosts, and sponsors officially joined the Higher Ed Live family on June 20. We’ve captured the big night in this Storify: [View the story "Two New...
View ArticleOld-School Journalism Tips for Online Writers
Before joining mStoner in January, I spent most of my communications career in the world of newspapers. The smaller newspapers in my home state of Vermont comprise the majority of print media outlets,...
View ArticleStart the School Year Off with Some Free Professional Development
Well, it’s almost here. Another school year is knocking on our door, with all the projects and responsibilities that come with it. Just as we need a good cup of coffee to start the day off right, it’s...
View ArticleCase Study: Elizabethtown College, Share Your Moment
Last week Donna Talarico and I had the pleasure of spending an hour with a number of our higher education colleagues who were interested in learning how to engage accepted students with an integrated...
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Webinar Series: Increase Your Knowledge of Google Analytics This Fall
Got Analytics? Maybe you are relaunching your institution’s website and want to measure impact. Perhaps you started a social media fundraising campaign want to use analytics to make it better. Or...
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Free Webinar: Achieving Big Project Success With Small Web Teams
Between completely overhauling your main website every three to five years and the countless small projects in between, you are busy and don’t have time to spare. You work hard to launch and maintain...
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I Can Has Hypotheses: Big Data in Higher Education
A few weeks ago, I sat on a panel with some of Chicago’s data science luminaries: Harper Reed (OFA & Lunar Technology Corporation), Howard Tullman (Tribeca Flashpoint), Charlie Festa (Leo Burnett),...
View ArticleLand and Stay Awhile
In the daily practice of web communications, we use many terms we think everyone understands. We talk about IA (information architecture) and bounce rates and landing pages. If pressed, how would you...
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Free Webinar: 2001 A Web Odyssey
Learn about trends in web design and management over the past 12 years, and update your definition of current best practices. Remember FrontPage Extensions? How about spacer GIFS? Which font did your...
View Article10 Tips for Getting the Most From the 2013 AMA Symposium for the Marketing of...
The 2013 AMA Symposium for the Marketing of Higher Education begins November 10. (So if you plan to go but haven’t registered yet, consider this a gentle reminder to do so.) Each year, this event draws...
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(Mostly Tasty) Boston Recommendations for AMA Attendees
If you’re going to the AMA Symposium for the Marketing of Higher Education, I hope you take Deb Maue’s advice to heart. Especially number 6, “Find time to see Boston!” [I added the exclamation...
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